Web 2.0 calls for a total change of mentality for companies. To sell today, it is not enough to just communicate a value, we must create it. And therefore, those values should be based on a roundtrip communication with the customer. 

The Hotel Social Media key to success in social networks is to provide quality communication and measurement. It is necessary that the content is interesting and of value to the audience that we are addressing.

The hotels, especially small hotels, pensions, bed and breakfasts and guest houses can use these social media tools to provide valuable information to existing and potential guests. They help to creat a faithful relationship to the guests.. For example, becoming experts in the area where they are embedded can increase the number of bookings.

Think of social networks rather as a place where you can make powerful conversations with customers and have the experience of staying in our hotels  than as a means to promote the brand.
That is the reason why it is good to design a strategy.

bookatonce is the first property management system which integrates social media networks. If you activate the social media module, while you are using your PMS,  you can “tweet” an offer or any other information and automatically the “tweet” will be posted on Twitter. Even more, you have the possibility to install a facebook plug-in and then automatically all the “tweets” will be posted on your facebook page.
In the U.S., hoteliers are serious about social networking presence. Nearly 70% of U.S. hotels reported that the marketing channel with the highest return on investment was the online channel and most are using a variety of online channels to reach potential customers, including marketing through social networks.  Social networks are in this marketing online and these are a great opportunity for hotels, pensions, B&Bs to offer a unique customer relationship online.

60% said they had a social media marketing strategy. For many hotels, the comments are an important part of that strategy. 50% said they would actively encourage guests to post reviews of their hotel, and even those that did not encourage comments were aware of the importance of monitoring. Nearly seven out of 10 did so at least once a week.

The hoteliers are serious about presence in social networks –  not only for the leisure holiday segment but they are  also  developing social marketing strategies to reach the business hospitality & travel industry.

Having presence on social networks also brings other benefits and bookatonce helps you to integrate your property into the social networks: keeping abreast of the latest information on travel, reduce costs, preferred provider search and analyze trends.